There are so many competing demands for our money that it is always worth asking the question as to whether a high ticket item that you are considering purchasing is worth buying. Perhaps a list of reasons why it is a good buy is a fine idea. When it comes to the idea of investing in a luxury watch there are so many excellent reasons to go for it that to paraphrase that famous quote from Jaws, we’re gonna need a bigger page!
There is just something special about watches. It is something encoded in our DNA, I reckon, a little like that urge to go fishing or to pop bubble wrap – inexplicable, slightly mad, but utterly irresistible. Something that draws us to the shop window, to browsing online for our favourite designs and new styles. There is the added benefit of the luxury watch being a great thing to pass on through the family when the time comes. Luxury watches can be treasured generation on generation and should you choose wisely there is every chance that your watch could become more valuable over time. This phenomenon is not just consigned to the Rolexes and Patek Phillipes of this world (although they are solid bets) but looking at the most in-demand models of brands like Audemars Piguet, Omega, Cartier, Breitling, Panerai or Jaeger-LeCoultre is well worth your time if going for something truly special, worthy of future heir loom status.
Of course, not all of us are concerned with the luxury watch as an investment. That’s not to say we want to pay top dollar for something that will deteriorate faster than a used car from a dodgy garage, but for some there are more important things to look for in the watch than potential growth in value. Let’s assume that you want your purchase to be a daily wearer. This narrows down the field somewhat, but not much. There are so many great luxury watches, innovative brands and tempting styles out there, but let’s not complain for that is the beauty of it.
One great reason to buy a luxury watch is through the sheer admiration of the intricate craftsmanship that goes into making the very best wrist timepieces. There are so many man hours involved in crafting the precise mechanisms at the very heart of the watch that it becomes an artefact replete with power, energy and immense admiration.
Then of course you have the innovation aspect. Watchmaking has had to compete with the mobile phone industry to keep people interested in wearing watches when many young people check the time on their mobiles instead. This has led to some wonderful innovations. For the company perhaps at the pinnacle of this look no further than Urwerk, who designed a £700k+ hi-tech watch for Rafael Nadal! They are renowned for ingenious innovation and their latest model, the UR-105 T-Rex, boasts a case that mimics reptilian scales, while the hours are etched into satellites that rotate, appearing via a window. The correct hour aligns with a luminescent minute track which offers the exact time. Simply stunning.
Of course, one of the great things about luxury watches, whether you opt for a classic, understated design, a blingy diamond-encrusted affair or a technology-heavy science fiction masterpiece, is that you are destined to stand out from the crowd, carry around with you an instant ice-breaker and feel like a million dollars (even if the watch didn’t cost quite that much!) In order to achieve the luxury watch status you can rest assured that all major brands have had to fight tooth and nail to gain that status and you can become a part of the story too.